If you’ve started to spend time and effort on your brand new small business, you must have seen companies that offer many similar services in every sector. However, there is no need for you to worry. After identifying the sector that you plan to serve your customers, you need to work on ways to differentiate your product or services. If you offer your customers a different product or service than other competing businesses, you will be more likely to be successful.
This concept is also valid for us. There are many companies that perform geo location-based analysis. As the products offered by companies have common points, there are also points where they differ from other products. Therefore, we compared the reporting services available in the market with their pros and cons, so that so that customers who need reporting service can make an objective comparison and request service from the company which suites them the most.
Below you can see other companies where you can purchase location-based reporting services. You can examine the pros and cons of the services offered by the companies and learn the price.
Main Street Reports
MSR offers demographic reports to their clients, who are mostly real estate professionals. You can request a demographic report by a specific address or by zip code. The analysis that the customers receive contains information on demographics of the location, household data and economic activities within the location.
Pros / Cons
Generated reports contain many data points, that is, they contain a lot of information related to the address.
There are price packages that you can choose from depending on your needs.
The generated reports contain general information on the location. As stated above, the main target customers are real estate professionals. Therefore, the reports might not be the best fit for entrepreneurs with specific ideas in mind.
Costs
Depending on the subscription type and the report type, the cost of the reports range from $49 to $795. However, if you were to request a Standard Radius Report, you would pay $89.
Restaurant Location Analyzer
Restaurant Location Analyzer is a simple tool offered by SlickPOS. Given a location, the tool receives Zomato listings and generates insights that can be taken into account when choosing a location for your restaurant business. After searching an address, you can receive information on top cuisines in the area, overall demand in the locality (Foodie Index) and evening activity level (Night Life). Moreover, by viewing the full analysis, you can gain insights about purchasing power and number of nearby outlets.
Pros / Cons
It enables the users to get aggregate data from Zomato, which might summarize the restaurant businesses.
The tool is completely free, you can try the tool without signing up.
As its name suggests, the insights are limited to the food and beverage sector. Therefore, the reports are hard to generalize for other businesses.
Costs
This tool is free to use. You don't have to pay any fees or upfront costs to use the tool.
ReportLinker
ReportLinker provides their customers a wide range of reports from market insights, tables and figures to industry reports. The reports can be especially useful to understand the market dynamics and growth. Moreover, the reports can aid individuals to analyze emerging trends in the market that they are operating.
Pros / Cons
You can get unlimited number of reports from wide range of options.
There isn’t an option to buy a single report. Meaning that the fees are subscription based. After all, being able to download reports from other sectors wouldn’t be valuable to small business owners.
The reports contain detailed explanations of the market structure of interest. It might be useful for those who aim to get detailed information about the aggregate market.
The reports analyze the market in general. It wouldn’t be possible to find the best location with the outcomes of the reports.
Costs
There are 2 different options that you can choose. For standard plan, you pay $89 / month and for premium, the cost is $1500 / month.
Consulting Companies
Dentagraphics
Dentagraphics is the demographic report provider for dental industry. They provide information related to the demographics, competition and overall feasibility of the dental marketplace. Even though the reporting service is not free, you can still get information on population, average household income, number of dental clinics and saturation. There are mainly 3 products that they offer:
- Premium subscription
- Area analysis
- Single site study
Pros / Cons
Reports contain information on competitor dental clinics’ online marketing activities, including keyword analysis.
Area analysis and single site study are costly. They are one of the most expensive ones in our list.
You can filter the dental clinics by their speciality. For instance, you can see the number of orthodontists, pediatric dentists, periodontists and so on.
Generated reports focus only on dental clinics, meaning that the reports are specialized, yet it might not help you.
Costs
Premium subscription costs $99 / month, and the other two products don’t have a subscription based payment methods. Area analysis (which is basically geo location analysis) costs $699, whereas single site study costs $399
Doctor Demographics
The name suggests what this service provider does, but let’s briefly explain what they offer. Doctor Demographics aims to help doctors find a location for their clinics. Apart from reporting services, they offer marketing strategy, onsite staff training and design services. Here we focus only on geo location reports to compare with other service providers. They offer 2 different type of reports for location analysis, on those are Site Viability Report and Best Sites Report.
Pros / Cons
Site Viability report breaks down 14 contiguous zip codes and provide results related to the area and data comes from two competing data vendors which increases the accuracy of the reports.
The reporting services are relatively expensive. That is, cheaper options can be easily found in the market.
Costs
Site Viability Report costs $495, whereas Best Sites Report costs $795.
A Retail Space
A Retail Space offers real estate data and insights to real estate professionals and brokers. It enables their users to collect and manage locations around any area. Additionally, users can compare different properties with respect to many different data points to find the optimal location.
Pros / Cons
The reports give detailed insights about the foot traffic in the specified vicinity. With foot traffic data, viability of the location can be better evaluated.
The reports compare the given address by the customer with all other commercial addresses in the area. Then, they provide an overall score to see how well your idea fits in the area.
The target customer group of this product consists of brokers and real estate professionals. In other words, it might not be suitable for individuals entrepreneurs who seek to open their own businesses.
Costs
Lite version of the provider is free to use, and if you’re looking for a full-featured plan, you need to pay $375 / month per user.
Practice Cafe
Practice Cafe is a dental marketing company that provides digital marketing for dentists. Depending on the preferences of the customers, they can provide dental websites, search engine optimization (SEO), social media advertising and dental demographic reports. For reporting services they provide heat maps by using addresses and zip codes. Ultimately, by providing such services, Practice Cafe aims to deliver more patient leads for dental clinics.
Pros / Cons
The generated heat maps separate the area into radii with respect to the dentist-to-target population ratios. (By the way, have you seen our blog posts?)
Practice Cafe generates its reports by using multi-source household data and the update their database regularly.
Compared to the other expensive reports, the reports generated by Practice Cafe do not contain detailed demographic information.
Costs
The reports with heat maps for metropolitan areas (Dental Grid Analysis) and for rural areas (Dental Area Analysis) cost $595. If you have identified a specific location (Dental Specific Site Report) you will need to pay $295.
Software Companies
TravelTime
TravelTime is a mapping provider that aims to augment geo location data by adding travel time insights. The software enables its customers to search or visualize where is reachable within a time limit. For instance, you can find locations that are reachable within 30 minutes by public transportation.
Pros / Cons
Wide range of products. You can check their products on find the one that fits your need the most.
There are detailed explanations of software usage under use cases. From there, you can concretely understand which of the tools can be beneficial for your needs as well.
Instead of generating a report, TravelTime enables its users to access its API. Therefore, it might be hard to generate maps by yourself.
Costs
There are two main products, that are TravelTime Search and TravelTime Analytics. The base prices for each of them are **£**600 / month and £250 / month, respectively.
PiinPoint
Piinpoint is a analytic insight provider mainly for real estate professionals. Its product and services suite are designed to help retail brands do the heavy-lifting of location analytics and strategizing for network success.
Pros / Cons
The platform is easy-to-use for people with non-technical backrounds. The analyses are intuitive
You can get detailed information on demographics of an area, geosocial data, competition data and traffic patterns.
The platform is mainly built for real estate professionals who aim to build their real estate portfolio. Small scale business owners might not be able to utilize this platform.
Costs
There aren’t any specified costs related to the tools and the platform itself. What you can do is contacting them to inquire about prices.
Newgrove
Newgrove is a location intelligence company that aims to assure strategic development for their clients. The main product of the company, Periscope, gives insights about competitors, customers and local area.
Costs
Pros / Cons
Periscope enables assessing and comparing the likely performance of new potential locations.
It provides a way to link potential locations with customer and marketing databases.
Periscope is built for companies that want to enhance their growth strategy.
The service uses demographic data from the UK Census, therefore it might not be useful for entrepreneurs located in the US.
Costs
Newgrove’s website doesn’t contain any information related to pricing of their tools.
Streetlight Data
This service provider utilizes smartphone data to measure vehicle, transit, bike and foot traffic to get transportation metrics. Users of the product have the ability to analyze, visualize and compare travel patterns in the specified area.
Pros / Cons
Traffic data might be useful in terms of understanding the mobility around the area, which is important to find an optimal location.
The website is informative and users can find many use cases before subscribing to the product.
The service might not fulfill the requirements of geolocation analysis for finding the best location. Instead, it can be used as an additional product.
Costs
There are mainly two plans, and that are: Pay-as-you-go and unlimited plans. The website of Streetlight Data doesn’t show information on the price of the product. You can fill out a form to get information on pricing.
Sitezeus
Sitezeus is a service provider for individuals and brands that aim to improve site selection, portfolio optimization by using only one platform. It also gives insights about understanding sales potential.
Pros / Cons
The platform identifies geosocial customer segments by distinguishing their behavioral insights and analyzing foot traffic data.
There is not any information on the website related to the costs of the platform. You need to request custom demo and get custom pricing for the service.
After subscription it enables access to its services without any limits. You can generate unlimited reports.
Costs
There are mainly two plans, and that are: Pay-as-you-go and unlimited plans. The website of Streetlight Data doesn’t show information on the price of the product. You can fill out a form to get information on pricing.
Idealspot
Idealspot is a reporting service for finding a suitable location for your business. It enables its users to analyze demographic shifts and track changes in competition. You can also export data to the platform for deeper analysis. The platform also offers API to query information based on your needs.
Pros / Cons
In addition to demographic data, the generated reports contain information on vehicle and mobile device traffic.
Idealspot demonstrates samples reports on their website. You can have a look at the sample reports and have an expectation on what to receive if you decide to be their client.
Costs
If you want to pay only for a single report, you can select ‘Pay As You Go’ option. The price of a one-time purchase of a report/map is $199. You can also subscribe to the platform and for this case, the cost range is between $400 and $1500. For API services, the costs differ with respect to the number of queries. The costs are between $75 to $1650.
Locate AI
Different from other service providers in our list, Locate is a technology-driven real estate brokerage. Locate enables its users to locate the next retail location for strategic growth. Locate brings together the foundations of geolocation analysis and the retail expertise of their workers to help its customers make the right real estate decisions.
Pros / Cons
In addition to demographic profile of the area, Retail Tracker platform uses mobile traffic data to track individuals’ retail store activities.
The product and reports are mainly suitable for enterprise customers, such as companies who aim to grow their businesses. However, this service might not be suitable for small scale entrepreneurs.
Costs
There is not a general information on the cost of subscribing. You need to fill out a contact form to get a customized price.
Maptriks
Maptriks is a map provider company that aims to build models to increase profits by choosing the right location for their customers. It uses various data mining principles to reveal hidden location-based insights. The company has customers located in the US, the UK and Turkey. Apart from geolocation analysis, the company provides forecasting, segmentation and route optimization services for their customers.
Pros / Cons
Apart from demographic and competition data, company conducts psychographic and behavioral segmentation to get maximum efficiency from the customer base.
Maptriks has a wide range of customers from different industries, meaning that they have experience in many business areas.
The customers of Maptriks are usually large-scale companies that have multiple branches. The service might not be suitable or might be too expensive for small scale entrepreneurs.
Costs
Since the target customer group consists of enterprises, you need to reach out to the company to get detailed information on pricing.
Claritas
Claritas is a marketing-based information provider which assists their customers to have a better understanding of their entire marketing spectrum. Claritas analyzes thousands of different demographic and behavioral attributes to better understand the customer profile of each clients. The company also presents effective ways to engage with client base which results in better sales and improved return on investment (ROI).
Pros / Cons
Apart from marketing insights, Claritas offers solutions to identify the best location by inspecting demographics, consumer purchase behavior and competition data.
Even though it might seem like an advantage, offering too many reporting options might cause complexity and result in confusion. Especially small-scale entrepreneurs might find it difficult to identify the most suitable report for their needs.
Costs
Claritas offers its customers a range of plans and reports to select from. If you want to pay only for a single report as a one-time purchase, the prices range from $89-$179. However, if you want to subscribe to the product annually and get premium features with unlimited report usage, the prices are $1,495 - $2,995 / year.
Korem
Korem aims to drive successful adoption of using geospatial data analysis for their clients. At the same time, Korem aids their cunsomers to develop a roadmap about where to open new locations for their large-scale customers. They also provide consulting services to extend their customers’ analysis capacity. Their main customer group contains large-scale businesses that aim to open new branches.
Pros / Cons
Korem utilizes multiple geospatial data resources and integrates the findings to have a better overall understanding. Therefore, Korem has the ability to offer a comprehensive and geospatial solutions portfolio.
Instead of generating reports that are easy to follow, Korem provides software and datasets to their clients. Meaning that, you might have to deal with the analysis process by yourself.
Costs
In addition to geospatial software, Korem offers ready-to-use datasets to their clients. Since the main client base comprises of large-scale companies, you need to reach out to the company and get quote about the costs of using the solutions.
Social Explorer
Social Explorer is an information provider with easy-to-follow and informative visualizations. It enables their customers to create their own reports with a wide selection of data attributes and visualize your own data.
Pros / Cons
In addition to demographic data, Social Explorer uses various attributes like economic, housing and education data to better understand the individuals located in the area.
Social Explorer expects its customer to gather insights at the end of the day. If you want to research the area of interest by yourself, you might want to check out their website.
Costs
Social Explorer offers its individuals customers a subscription plan to utilize their services. Depending on the paying period (monthly / quarterly / annually), the costs range from $100 - $199. If you want to get a business plan for multiple users, you need to contact to the company.